Relations with the Swiss press
We develop influence strategies designed to strengthen your image in Switzerland and create a coherent narrative for the Swiss press. We craft stories that allow your company to stand out and identify the angles likely to interest key news outlets at the local and national levels.
We maintain active relationships with journalists and multiply strategic points of contact: personalized approaches, exclusives, production of high-value informational content, organization of meetings and preparation of spokespeople, with in-depth work on public speaking skills.
We also offer precise monitoring (visibility, tone, message reuse, competitive benchmarking) of content published in Switzerland to continuously refine the strategy. Finally, we enhance your media reach through local digital channels and targeted collaborations with opinion leaders in Switzerland.
Our expertise
Narrative creation: corporate and product storylines, investor equity stories, and press angles tailored to French-speaking and national newsrooms.
Media monitoring and analysis: quantitative and qualitative tracking, share of voice, retweeted messages, tone, and competitor benchmarking.
Press management: specialized and general press lists, pitches, exclusives and embargoes, spokesperson services, press release and dossier writing, and media tours.
Rhetoric training.
Digital influence: influencer relations (LinkedIn, X, newsletters).
Media monitoring and analysis: quantitative and qualitative tracking, share of voice, retweeted messages, tone, and competitor benchmarking.