Storytelling
Our storytelling service transforms your company's history and identity into a strategic narrative designed to speak directly to the Swiss public. We analyze your origins, values, and culture to extract an authentic framework, then adapt it to the specific sensitivities, norms, and expectations of audiences in French-speaking, German-speaking, and Italian-speaking Switzerland. Tone, references, evidence, and local context are meticulously crafted. The goal: to create a credible and compelling narrative that fosters trust, connection, and engagement with the Swiss public.
Our expertise
In-depth analysis of your history, values, culture, and positioning to identify the differentiating elements to leverage with the Swiss public.
Definition of the storytelling platform: construction of a clear and structured central narrative, aligned with your strategic objectives.
Cultural adaptation for Switzerland: adjustment of tone, references, evidence, and messaging to the specificities of French-speaking, German-speaking, and Italian-speaking Switzerland.
Writing of narrative content: creation of manifestos, "About Us" pages, executive speeches, video scripts, and digital content tailored to the Swiss audience.
Multichannel deployment: consistent implementation of the narrative across your internal and external channels (website, social media, media relations, sales presentations).